SEO is actually a Method to collect user traffic on a website. It involves various SEO strategies which results into Improvement in number of Page Views. It mostly depends on SEO factor which is highly influenced by changing in search engines. A proper SEO makes a website rank in the first page of SERP. And the common belief is people generally scan and review the first two pages of the SERP. Keyword Research is Very Important in SEO . Even in 2019 Backlinks can show Huge Impact on your Google Search Rankings
Digital marketing first appeared as a term in the 1990s and it was a very different world then. Technology, in particular the Internet, has changed the way we locate information, communicate with each other and even shop for our weekly groceries! As an established business, or person hoping to start a new business, the current trends in technology simply be ignored.
The 4 Ps of marketing are :
This may be a physical product or it may be your service proposition.The key here is that something is developed that people actually want to buy.
Pricing is the second P and one that can be more of a science than an art – the key factor is whether you are asking for a price that people are willing to pay.
Location, location, location. Building your shop in the wrong place decreases footfall and ultimately means fewer sales. Having your shop in the right place but not having the stock in the shop is even worse. Having your product in the shop in the right location but then not displaying it correctly – so people cannot find it – is also a factor of ‘place’.
Promotion is what most people think of when they hear the word marketing. Your TV campaign, your press advertising, your display banners. This is often the first time that people will have any relationship with your brand and sometimes, certainly in below-the-line marketing, this can be a personal relationship. As we all know, first impressions are very important so getting your promotion right is vital. Threat of substitute products or services: This first force is the existence of another similar product in another industry. An example for the digital age might be landline phones versus mobile phones or, more specifically, mobile phones versus smartphones. Reasons why Your Local Business Needs an Online Presence:More and more businesses are establishing an online presence. This is because customers are increasingly going online to access the goods and services they need.
A survey conducted by WebVisible & Nielsen showed that 3 out of 4 people use the major search engines to find local businesses. This means that if someone is looking for a local restaurant, a shoe repair shop, a specialty bookshop or any local service, 75% of the time they will use a search engine such as Google to find this business.
Over 2 billion people have access to the Internet today.This global audience presents a lucrative opportunity as prospective customers. If you have the capacity or the long term plans, you can sell your goods and services to people in other countries. Instead of setting up a brick-and-mortar shop in every country or geographical location that you want to reach, you simply need to set up a virtual shop that anyone can access.
Both online and offline businesses rely on ‘word of mouth’ as one of the most significant channels of their marketing. But as an offline business, ‘word of mouth’reviews by customers can only reach so many people, usually a customer’s close friends and family.
Short-form Blog Content :
Blogs are extremely important for any business. The average length of a blog is usually around 800 words, but in order to rank on Google, you need to work on longer content with in-depth analysis, research and loads of information. According to data, a well-researched content that is around 2000 words has a better chance of ranking on page one of Google
Manual Optimization of the Digital Ad Campaign
Optimizing your ad campaign is of key importance to generate leads and widen your client database. However, it is quite challenging and time-consuming to create a campaign and to manually check each digital ad campaign and optimize them as per industry standards. These practices are now being done using automated tools and artificial intelligence.
there are cost-effective tools like Optmyzr that allow automated optimization of advertising platforms like Google. What Brands Can Learn from YouTube Brandcast 2018:To mark its 10-year anniversary in India, YouTube hosted Brandcast 2018, an event to help marketers understand how Indians consume video content. Today, around 225 million Indians actively use YouTube every month just through their mobile phones. This number is set to increase to 500 million by the year 2020. Brandcast 2018 revealed how actively users consume content:
● 65% of YouTube viewers subscribe to their favorite channels while 85% of them watch newly uploaded videos within two days.
● 7 out of 10 viewers watch ads on YouTube with the sound on.
● More than 50% of female professionals watch YouTube videos for more information before making a purchase in categories like beauty, automobiles and real estate . Business Planning Basics: Understanding what it is you want to accomplish with your business is a critical first step in your online marketing. You might have some other goals in mind besides increasing revenues, like:● Make my business attractive to potential buyers of my business
● Grow my business and enable my employees to buy me out
● Grow my business so that I have something to do instead of going into retirement
● Grow my business so that it can take care of me in my retirement
● Save the world from ecological disaster and starvation
● World Domination.
Today , 35% of online UK consumers use digital videos as a source of product recommendations. Every month there are more than 10.3 billion Google searches, with 78% of U.S. internet users researching products and services online. [B2B Marketing] 54% of B2B buyers begin their buying process with informal research about business problems; nearly 80% of the time spent researching is done online. [B2B Marketing] With the Internet becoming ubiquitous, business has shifted from the brick-and-mortar store to the business website. Call it your brochure, your online store, or your online branding tool – you simply can’t overlook the necessity of having a business website. Without it, there’s no online existence for your business.– Digital marketing costs you as much as 62% less than traditional marketing. Using digital marketing, you can generate leads nearly 3 times more than traditional marketing.
Small and medium businesses using digital marketing techniques are nearly 3.3 times more likely to expand their businesses. Digital marketing gives you better insights into the minds of your customers and prospects. If you think you don’t need digital marketing, maybe you don’t want all these good things for your business. But,we know that’s hardly true. This is why you need and should explore digital marketing.