Wirally.com – SEO Case Study

case study for wirally.com website

Wirally One of the Signature Products under Tamada Media and is one of South India’s Fastest Growing Digital Networks. At Wirally.com they Publish all Kinds of Interesting Stories Related to Entertainment, Technology,  Informational Articles & More..

The Challenge : 

Wirally.com is a WordPress Powered website which Publishes Interesting Stories & has only about 18,131 Organic Page Views / Month . We have High Competitors Like Scoopwhoop, IndiaToday, NDTV Etc., in the Organic Space. Besides this, we already have a bunch of Technical SEO Issues (Like : Hundreds of 404 Errors , Images Missing / Error in Generating Sitemap Etc..) Which are already Damaging Search Rankings. It is Really a Challenge to Improve Organic Traffic where the Authority of the Website is also Much Lower than most of Its Competitors.

What We Did :

  • We Started Working on Wirally Website from February 2019, Initially we have done a Full  SEO Audit & Analyzed  All the Previous Data Available in Google Analytics / Google Search Console and Worked on On-Page Activities and Rectified a Few Technical SEO Issues.
  • When we Started, Wirally has an Ahrefs Rank of 8,2 Million , with our Link Building Efforts It has Improved to 6.8 Million in Initial 4 Months.
  • Here are the Past and Present SEO Keyword Rankings of Wirally.com, As you can See in the Below graph, Overall SEO Keyword Rank Positions Started to Increase from the Month of March 2019.
Wirally 16months Neilpatel Nov19
Data from NeilPatel’s UberSuggest
  • We have done Keyword Research and Suggested Specific Topics with Low Competition for Better Rankings in Short Time.
  • Rankings Improved for all Keywords Targeted and Most of them are Now Ranking in Top 1-20.
  • We use AccuRanker to Track our Daily Keyword Rankings (Its Really Accurate, Try it).
  • We also Make use of SEO Tools like SERanking/ Ahrefs for Better SEO Analysis

Google Traffic of wirally doubled in 4 months

  • We’ve Fixed a Few Server Side Issues and Submitted a Well Optimized Site-Map via Google Search Console.
  • In Just 9 Months, The Avg. Monthly Organic Page Views Increased from 18,131 (Feb’19) to 91,289 (Oct’19) which is 5X Times Increase!
Wirally Analytics 1feb 31oct 2019
Data from Wirally’s Official Google Analytics
  • We Started Internal Link Building / Back Links Building and Got a Few High Quality Back links from Well Reputed Websites.
  • Recently, We’ve Switched to Https, which will now help us to to get Even more Organic Traffic.  We’re also Reporting the Site-Wide Issues to Website Development Team to Fix them Asap.
chart rankings - keywords of wirally
Here is the Share of Voice of Wirally
  • We’ve Improved the Ahrefs Rank of Wirally (Backlinks Strength).
ahrefs ranking of wirally website
Data from MorningScore.io
    • We Make use of Sites like Business Listing Sites / Reddit / Quora  & Many More..to Get a Few Links & Referral Traffic.
    • Making Use of Cloudflare
security threats blocked by cloudflare for wirally website
Data from Cloudflare
  • We’ve Integrated Wirally with Cloudflare for Better Security, Speed and Performance.
  • Cloudflare Blocked a Total of 2,540 Threats in April 2019.

bandwidth saved for wirally website

graph showing bandwidth saved by cloudflare for wirally website
Data from Cloudflare
  • As of Oct’19 Wirally.com Ranked for a Total of 36,838 Keywords.

Do You want Similar Growth? Contact Us Today.

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Ganesh Bommanaveni
I’m Ganesh, a Digital Marketer & The Founder of RankMe1, I am a fan of Technology, Entrepreneurship, and Innovation.