What is Search Engine Optimization

what is seo - banner image

RankMe1 is One of the Best Digital Marketing Companies in Hyderabad , We Offer Results Oriented Search Engine Optimization, SEM, Social Media Marketing and Many More… Here are Objectives Of Digital Marketing .

Here is All About Search Engine Optimization

 

  • SEO is the process of improving the visibility of a website on organic (Natural or Un-paid) Search engine result pages ,by Incorporating search engines friendly elements into a website.
  • SEO may target different kind of search , including image search, local search, video search, academic search. Here are our SEO Packages in Hyderabad .

SEO is a Technique for:

  • Designing and developing websites to rank well in search engines Like Google, Bing & Yahoo
  • Improving the volume and quality of traffic to a website from search engines.
  • Marketing by understanding how search algorithm works, and how human visitors might search.
  • Creating a great Content & Seamless user experience.
  • Communicate to the search engines your intentions so that they can recommend your website for relevant searches.

New to SEO?


Imagine a few minutes that you are a librarian for every book in the world . People depend on you to find the exact but they need.How do you do it? You need a system..you need to know whats inside every book and how books are related with each other . Your system need to take a lot of information and split up the best answers for patrons question and for this major search engines are Google , Bing, Yahoo..

What is Google Algorithm  ?

  • If you own a website , search result matter when your pages have higher rankings they help more people to find you. The key to higher ranking is making sure that your has the ingredients .Search engine need their recipes. 
    The ingredients are:
    Word matters
    Titles matter
    Link matters
    Words in links
    Reputation of your Backlinks

How Search Engine Works?

 

how search engine works

 

• Crawling: process of fetching all the web-pages linked to a website.
• Indexing: process of creating indexes for all the fetched websites and keeping them into a giant database.
• Processing: when a search request comes , the search engines processes it.
• Calculating Relevancy: it is likely that more than more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index.
• Retrieving Results: to retrieve the best match results.

On-Page and Off-Page SEO:

On-Page SEO

It includes providing good content,good keywords selections, putting keywords on correct places, giving appropriate titles , etc.

• Keyword in title tag
• Keyword in description tag
• Keyword in h1 tag
• Length of the content
• Duplicate content
• Canonical tag
• Image optimization
• Grammar and spelling
• Multimedia

Off-Page SEO 


 It includes link building increasing link popularity by submitting open directories, search engines, link exchange ,etc.
SEO- Optimized keywords.
Google uses a feature called word stemming that allows all forms of the word –singular,plural,verb for as well similar words to br returned for a given search query.
Google has 200 ranking factors :most important google ranking factor a beginner should know are listed:Word stemming-
Google uses a feature called word stemming that allows all forms of the word –singular,plural,verb for as well similar words to br returned for a given search query.
Google has 200 ranking factors :most important google ranking factor a beginner should know are listed:

• Number of linking domains
• Number of linking pages
• PageRank of linking pages
• Link relevancy
• Links from homepage

Site-Wide factors:


• Site Map-it helps search engine to index all pages on your site.
• Domain trust-Trust matters. It’s hard no to think that sites google trusts should rank higher.but how do you build that trust?Brain from Backlinko has a full list of trust factors here.
• Server location:Some SEOs believe that this helps to boost ranking for that specific country or region.
• Mobile optimized site: 46% of searchers used mobile exclusively to research.I believe this number increased exponentially.

Domain factors:


• Domain history
• Country TLD extension

What is a Responsive Web Design?


When an internet user visits a website ,they are now more likely to be accessing the content on a smartphone,tablet,or another portable device. On a basic level, no special changes are needed to find and load websites in this way.as long as there’s an internet connection, the process is always successful. The problem is that viewing a web page designed for a desktop computer on a phone leads to issues with size.
The screen is significantly smaller, so anything that does not fit cuts off .If scrolling capabilities are permitted, the navigation is likely to be clunky and awkward, because it is designed for a mouse on a big display.
At one time, the best solution will be creating multiple versions of the same website,each with different dimensions.


Why Responsive Web Design is Important?


The simple answer can be because the consumer demands it.
Internet users prioritize adaptale content that they can view just as easily on an iPhone as they can on a laptop
Where the people go , Google follows.
It rewards content developers for seamless ,multidimensional web design and fervently pushes them up the search rankings.


Read More > Local SEO

Ganesh Bommanaveni
Sign up for our Newsletter